One of the biggest issues facing W Rockland Street has been managing the block’s new public spaces. In 2014, Aine and I submitted a proposal to the City of Philadelphia’s Mural Arts Program aimed at improving conditions within the vacant lot on the corner of W Rockland Street and Greene Street. We are excited to announce it was approved! The project is now underway and will be completed during the summer months of 2015.
The proposed project aims to activate and beautify the vacant lot. The highly visible location makes it possible to further the connection between neighboring blocks around W Rockland and bolster what we’re building here. Improvements will include light landscaping and features that help to break-up the space, making it easier to maintain and inviting use; the installation of a community message board; new plantings and flowers; and a mural on the facade of the last house of W Rockland Street. The mural, visible from Greene Street, will face the open space. The project may also include other interventions developed during the community engagement process.
We hope to make our grassroots neighborhood revitalization efforts more sustainable by turning this vacant space into a safe place for residents.
The project is designed to be temporary but durable and accomadate long-term temporary use, in this period between blight and possible redevelopment.
It will also be accessible and costs will be kept low, so that the ideas put in place here can be easily replicated by anyone elsewhere – from your average D-I-Y citizen to grassroots community groups like ours.
Zoom around this Google Map of the space and get a lay of the land. 4819 Greene is owned by the City of Philadelphia; 4817 Greene is privately owned by the tax delinquent and missing-in-action Church of God by Faith; and 4815 Greene is owned by the Philadelphia Housing Authority. Special shoutout to the lady crossing the street in the satellite image!
Michelle Oosterbaan, a contemporary artist working with the Mural Arts Program, will paint the mural. Oosterbaan is currently working on the color pallet and mural concept, after meeting with residents and talking about the ideas and things they would like the mural to evoke. Her abstract mural at Philadelphia Center for Arts and Technology (PCAT) in West Oak Lane is what first caught our eye.
The mural will add beauty and brightness to Southwest Germantown and link the houses on W Rockland and Greene. The side-wall of the house where the mural will be painted was previously blocked by the abandoned properties that once stood on Greene Street, and now has a new audience.
Michelle Oosterbaan’s “Pulse” at Philadelphia Center for Art and Technology, a collaboration with the Mural Arts Program.
EMPOWERING D-I-Y CITIZENS
Many people think maintaining vacant land is really the city’s responsibility, and that might be true. But shouldn’t it be easier for residents who want to care for and reimagine these spaces? With this project, we think we can make it easier.
It seems kind of bonkers that the solution for community-managed vacant land tends to go from keeping lots litter free and the grass mowed, to community gardens and urban farms, with little in-between. A fence around a vacant lot is sometimes not enough. And let’s face it, community gardens are hard – we know this because we built one in another vacant lot at the top of our block. We want to uncover more creative in-between uses for vacant lots that can be done on the cheap.
At the same time, there are many residents living in Philly neighborhoods, like ours, that lack resources and organizational capacity to take on this kind of project from scratch. We think they just need a how-to.
Every part of this project will be documented and shared online here at rocklandstreet.com for anyone to adapt or copy what we’ve tried, without having to reinvent the wheel. We’ll post tips for getting neighborhood participation, detailed instructions for how to create anything we build for the lot, clever fundraising tactics, and more.
OFF THE WALL
Interestingly, this wide open space is a relatively new addition to our neighborhood fabric, thanks to the demolition of two abandoned rowhouses that towered over the community, some say for over 20 years.
It wasn’t until June 2011 that the footprints of the looming three-story houses (4815 Greene and 4817 Greene St) joined the adjacent overgrown lot (4819 Greene), already a popular illegal dump site.
The story of how that happened is not exactly typical.
Over Memorial Day Weekend in 2011, Mayor of Philadelphia Michael Nutter paid a surprise visit to the block to see the Grow This Block! garden project – a day on which over 30 households on W Rockland St planted fruit, veggie, herb, and flower gardens in their front yards. The Mayor had read an article by Inga Saffron about the planting project in The Philadelphia Inquirer and showed up with the newspaper in-hand. It was then that he toured the block and saw the condition of the abandoned properties.
L&I had already declared the buildings imminently dangerous, after a re-inspection requested by the community. But within days of the Mayor’s visit, the demolition was scheduled.
“When neighbors are trying to make something happen, we, the city, have to meet them halfway,” Mayor Nutter told the Inquirer.
What happened next is perhaps more typical.
After the houses were demolished (yay!) the lot was left unprotected without a fence, and the ground remained a sandy pit with bits and pieces of rock and concrete from the houses (doh!). Soon cars and trucks began parking in the lot and illegal dumping returned. Navigating what to do next was challenging.
By 2013, it was clear we had to find an alternative use for the vacant lot and work to turn the space into something that neighbors could enjoy. We began with simple beautification projects. We also hosted community events in the lot, including yard sales and a kids Halloween party.
The bottom of the block began to look and feel differently. It began to look like a space people cared about.
The question now is how to make more people care about this vacant lot (and others around the city), which is a big part of what this project is all about.
LOTS OF POSSIBILITY
2009 – 2011
If you’re interested in helping make this project happen and supporting The W Rockland Street Project, there are lots of opportunities to get involved.
We will be working to increase communication and engagement with residents of the 4800 block of Greene St, who face the vacant lot, the flanking 100 blocks of Logan St and Wyneva St, the 4800 block of Germantown Ave, and other surrounding blocks.
Sign-up for our email list! Keep up with The W Rockland Street Project! We’ll send very occasional emails with stories from the block, along with updates about our vacant lot project with Mural Arts Program.
Full disclosure: Emaleigh Doley is currently working on the Mural Arts Program’s citywide public art exhibition Open Source (coming October 2015) as a programming consultant. The idea and development of this project however predates that engagement.