Today, W Rockland Street took the UnLitter Us Pledge
Today, W Rockland Street took the UnLitter Us Pledge and completed the online application to become an official Litter Free Zone! I have been really excited about this program since I read the first press release about the launch. To me, UnLitter Us is a great campaign because it is about long-term solutions to litter. It really starts (and ends) with transforming people’s thought process and how they actually think about and address litter. It’s about changing a person’s mindset.
With W Rockland Street, it is a constant struggle but we have seen a decline in litter overall through our efforts. We are looking forward to seeing how the Litter Free Zone can help us continue to move forward.
Here’s my favorite UnLitter Us TV-spot: The City Has A Heartbeat
Find out more about the program on the Streets Department website!